Shape-Ups for Girls...

This morning while watching Nickelodeon with my girlie, I saw an extremely disturbing commercial... Shape-Ups for Girls.

Think about that for a second. Shape-Ups for KIDS?!?! WHAT THE F*CK?!?! Have we really gotten there as a society? To the point where we don't encourage our kids to get out, play, run and exercise... no. Instead we offer them shape-ups, hand them a diet coke and call it good.

We all know there is a serious obesity epidemic in our country, and that our kids are smack dab in the middle of it. As a recovering chubster, I get it. I get it more than I wished I got it. But at the end of the day, the doctors are right. There is ONE way to lose weight- take in less calories than you burn. Period. (yeah yeah- I get that there are thyroid disfunctions and insulin resistance- I have both... so I DO get it... but they are hurdles, NOT walls.)

How can we simultaneously market Reece's Puffs and Happy Meals to our babies, and then feign shock when they end up profoundly overweight? At what point do we look at ourselves as parents and admit that WE have to man up and fix this?

It makes me sad, really and truly sad to see what we (collectively) are doing to our kids... for the first time in a VERY long time, our kids have a shorter lifespan than we do. NOTHING tastes that effin good, people.

Shape-Ups aren't the way to do it. Get these kids moving again. Put them on their bikes. Play tag. SOMEthing. Give them a veggie or two. Go buckwild and give them some fruit. Lean meat. And for the love of all that is good and holy... put the damned twinkies away for a few days a week.

Shape-Ups for Girls. What. The. Hell.
4 Responses
  1. Totally agree with you. Next think you know they'll be Spanx Jr. Kudos to you for speaking up.

  2. Northerner Says:

    I agree too. Apart from the fact that kids shouldn't need things like this I'd be very worried about the possible effect of something that alters the gait of growing legs and muscles - not sure they would be allowed to be sold in the UK :(

  3. Glenn Jones Says:

    The worst part is these shoes have been proven ineffective for adults. So now I guess they're going to dump the inventory on our kids....